Our Impact
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Our Story
We have spent our entire working careers helping feed Canadians with snacks, an incredibly rewarding journey.
We shifted to a more sustainable lifestyle – consuming more organic food, being more choiceful at home of the products we purchased. We even started working for Natural & Organic food companies.
When our son Wilder was born, we became even more aware of the painfully slow adoption of sustainable packaging in grocery. And we were feeling responsible for the future of our son.
Well, if nobody else was going to do it, why not us?
And that’s our Humble beginning.
OUR MISSION
To Humbly help snack eaters give back and pay it forward to our environment and future generations, one delightful chip at a time.
Our Journey
2012
Saw a huge whitespace in natural salty snacks for an organic better for you thin cut potato chip as there was no natural alternative to the most popular style of potato chips!
2018
We wanted to launch an organic potato chip brand but we wanted to solve the massive single use plastic waste created by over 17 millions bags in the landfill every year in North America alone.
2019
We began the compostable bag development and testing on the side while working fulltime.
2021
- Found a suitable solution for Compostable Chip Bags.
- Pitched Concept to Loblaws, Sobeys and Whole Foods - All said YES and wanted to launch immediately.
- In October 2021: we had our first production run. Which failed due to a packaging issue.
2022
- Humble launched in February 2022
- In February 2022 we had developed a bag strong enough to sit on store shelves but we continued evolving that packaging to make it stronger.
- In June 2022, Humble packaging 2.0 was finally in full development and in October we had completed all testing and were thrilled to confirm that it was performing better than plastic!
2023
In January, we began producing and shipping our delicious chips in our new improved BPI certified compostable bags!
2024
After encountering product quality issues, we transitioned from using BPI Compostable packaging and forged a partnership with Plastic Negative, aligning with their mission to diminish plastic usage and contribute to the planet's cleanup efforts. Plastic Negative is a pioneering organization dedicated to not only reducing plastic consumption but also actively removing plastic waste from the environment.
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